Three Counties are on the look-out for a talented artist in-situ to inject a new lease of life into the RHS Malvern Spring Festival ‘Giant Welly’ in time for next year’s show, taking place 9-12 May 2024.
If you are an artist eager for the opportunity to showcase your expertise, or you know someone whose artwork deserves to be admired, then Three Counties want to hear from you!
What it entails?
We’re looking for a local artist to give the Giant Welly a new creative identity through the addition of their artwork. The design will encapsulate the essence of the RHS Malven Spring Festival, with a focus on beautiful blooms to showcase all the amazing plants and flowers available to purchase at the show. The primary goal of this redesign is to promote the festival throughout Worcestershire, Herefordshire and Gloucestershire, while giving a platform for a deserving local artist’s work to be seen.
Once decided, the artist will be invited to the Three Counties Showground to show off their skills and paint the colossal 10ft tall welly during a four-hour session. The entire creative process will be documented on video and shared extensively with our Three Counties online community, including on social media and our website, in the lead-up to the RHS Malvern Spring Festival.
After the painting session, the artist will have the opportunity to make any finishing touches to ensure they are completely satisfied with their masterpiece before the Giant Welly leaves the Three Counties Showground on its “tour.”
What happens after painting?
Once painted, the Giant Welly embarks on its journey around the Three Counties, showing off its new design and popping up in a number of iconic spots around the region. Last year, it graced locations such as the Worcester Crowngate Shopping Centre, Gloucester Quays and Cheltenham John Lewis, becoming a delightful spectacle for visitors at these hotspots. The Giant Welly will go on its journey with accompanied signage that prominently credits the designer, ensuring their artwork receives significant exposure.
How to apply?
We invite all artists eager to get involved to outline their design proposals and give us a glimpse at their plans for the Giant Welly. The final application date is Monday 20th November 2023.
Find out more details and download the full creative brief here.