This year's theme celebrates our home town of Malvern, looking back specifically to the town's Victorian heyday for inspiration. During Queen Victoria's reign, Malvern's reputation as a health resort grew and tourists flocked to the area to benefit from the natural spring waters.
We invite you to join us to explore the different spa features on our Spa Trail at the festival. Look for this symbol on the map and in the show guide, it denotes a spa themed feature.
Meander through the Victorian-inspired shopping arcades, designed by RHS Gold medal designer Pete Dowle, and see some of the most beautiful pieces of craftsmanship available. For an added touch of luxury, treat yourself to tea and cake at the Vintage Café as you enjoy the stunning floral centerpiece created by one of Britain’s most renowned florists Jonathan Moseley and at 7.5m high it’s not to be missed.
This years' stage in the theatre, designed by Ruth Gwynn Associates and built by Keyscape Design & Construction, celebrates the richly varied and picturesque scenery of the Malvern Hills and celebrates the Spa town theme of the festival.
Pushing the boundaries between artificial and fresh flowers, there will be a blurring of the lines between what is real and artificial. The stage showcases the seasons with inspiration taken from the local area.
At the centre of the Live Well area you’ll find a specially commissioned garden designed by the ‘Queen of Herbs’ Jekka McVicar. This garden brings to life the role that gardens continue to play in our health and wellbeing.
Show and Spa Gardens
As a celebration of Malvern’s Victorian spa town heritage, we’ve introduced a new Spa Gardens show category for this year. This will give up and coming designers a platform for showcasing their talents as they re-imagine the spa resort experience for the 21st Century visitor. Some of our Show Garden designers have also taken inspiration from the festival theme.
Joe Swift, BBC Gardeners’ World presenter and acclaimed garden expert, has designed a brand new centrepiece in the Floral Marquee – the Plant Finder Parlour. The parlour provides the setting for daily talks including an original one man show by BBC Radio 4 Gardeners’ Question Time regular Matthew Biggs (Thu & Fri).
Visit the Malvern Spa Association to see their daily re-enactment of the famous Victorian water cure treatment – not for the faint hearted! And take time to meet the local community who have re-created their Gold Medal winning ‘ Tree of Life’ Well Dressing for this year’s Festival.